Reimagining Communications Podcast: Using Personalized Video to Improve Experiences

Reimagining Communications Podcast: Using Personalized Video to Improve Experiences

Reimagining Communications Podcast: Using Personalized Video to Improve Experiences

BlueRush CEO, Steve Taylor and Kevin Darlington, General Manager of Broadridge Advisor Solutions,  joined Matt Swain on the ‘Reimagining Communications Podcast’ to explore how personalized videos can improve customer engagement in the financial advisor space.

On the podcast Episode 56: “Using Personalized Video to Improve Experiences”, they discussed shifting communication preferences and key market trends, including that customers are showing interest in receiving short, relevant, informational, personalized videos from the companies they do business with. Broadridge was able to support this with their own research that shows:

Consumers want to engage less with long-form heavy, dense text copy and a short video is able to engage people more to optimize every part of the buyer journey.

Broadridge shares the reasons they decided to bring BlueRush IndiVideo into their Broadridge Advisor Solutions, including when they realized they needed the expertise of a trusted advisor with great experience to help them evolve to meet consumer expectations.

Listen to the podcast here to find out more about this exciting partnership and how it will benefit wealth managers in the finance industry.

 

How can we help you increase digital engagement?

Personalized Video

Transform ordinary data into compelling videos that motivate your customers or clients to take the desired action. No video production experience required.

Digital Experiences

Turn lacklustre campaigns and websites into sizzling marketing tools that increase conversion rates and boost ROI. Our marketing experts know how.

Strategy and Consulting

Revitalize your digital presence into a CX powerhouse. With our expertise in industry best practices, competitive review insights and technical wizardry, we’ll make it happen.

Start Your Journey